Search engine optimization (SEO) is the process of improving the visibility of a web site or a web page in search engines via the “natural” or un-paid (“organic” or “algorithmic”) search results. Other forms of search engine marketing (SEM) target paid listings. In general, the earlier (or higher on the page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, video search and industry-specific vertical search engines. This gives a web site web presence.
Search engines are one of the primary ways that Internet users find web sites. That’s why a web site with good search engine listings may see a dramatic increase in traffic. Everyone wants those good listings. Unfortunately, many web sites appear poorly in search engine rankings or may not be listed at all because they fail to consider how search engines work. This process involves implementation of organic SEO techniques to make search engine treat your website and its content as “important”. Other SEO service providers may offer you guaranteed top ranks in search engines, but be advice that using keyword spam of illegitimate link building may give your website a brief boost but raise red flags at search engines to mark your website down permanently or worse be completely thrown out of indexes in the long run.